Practice Marketing
Like any business, your ability to find new patients will be crucial to
your long term growth. Unfortunately, very few practices have kept up with
the times when it comes to marketing their services.
In today's world, traditional "interuption" marketing, where a service provider
attempts to interupt a potential consumer until the consumer pays attention,
no longer works. Direct mail goes in the trash, no one reads newspaper and
magazine ads, billboards are a thing of the past, and Tivo, XM radio, and
Netflix are making radio and television commercials obsolete.
Today, the most effective form of marketing is "permission" marketing, where
a consumer gives service providers "permission" to market their services
at the exact moment the consumer is ready to listen. This is done primarily
through internet marketing, and specifically search engine optimization.
In an average month, there are 12,000 searches for "dentist Atlanta," and
that number will only grow over time. People everywhere in need of every
imaginable service are turning to the search engines to choose their service
providers. In fact, a 2009 survey by Michael Schultz of Wellesley Hills Group,
a Framingham (Mass.)-based sales and marketing consultancy focused on services
firms, claims that a service firm's website influences buyers' hiring decisions
83% of the time. You cannot ignore this any longer.
Unlike any other form of marketing, internet marketing is:
- Targeted - The prospective patient finds you at the exact moment they
are looking for your services
- Measurable - You can tell how many people are finding you online, how
they found you, and how they are behaving once they arrive on your site
Your website, and how you market it, is the single most important factor
in whether your practice will grow or not. In fact, to an all new generation
of Americans, who you are online IS who you are. And if you do not show up
online, then to a whole generation of people YOU DO NOT EXIST!
Provider Services of America offers:
- Web Design and Development Services - to ensure
that your online presence reflects the quality and professionalism of your
practice
- Internet Marketing and Search Engine Optimization Services -
to ensure that those people already looking online for the services you
provide are finding YOU
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